Why sensible companies buy enterprise AI backwards, told through one COO, four walls and a managing director who preferred interns.

AI capabilities aren't overestimated; the way firms expect to convert them is. The parameter arms race benefits superstars, while profit remains in ordinary processes.

My second AI wave. The first one froze. The killer had two hands. The first was the rule bottleneck. The second was worse: the answers never added up to a world. Each rule worked only in its own context, and even a narrow domain needed a practically endless supply of questions. That's the real difference this time. The machine learns patterns from everything we've written. It arrives with a world, imperfect but present, instead of demanding one rule at a time.

The question your enterprise was built to answer is dead. The winning strategy is no longer "build and scale". It's "sense and respond".