Argues that for big companies to innovate, 'fintech thinking' must be directed inward to transform core business and operating models.

Defines the Enterprise Architect role by deconstructing it into three parts: competency, profession, and position in the operating model.

Compares two automation approaches: designing processes for robots (Xiaomi) vs. replacing people in human-centric processes (Amazon).

Posits that the real business threat of AI comes from competitors using it, not superintelligence. The opportunity is in process optimisation.